We keep you informed about the world of natural oiled wooden floors, trends, new products, exhibitions and art projects. Enjoy…

Viral marketing with floors. That works?

Posted: June 30th, 2010 | Author: koan | Filed under: mafi magazine | Tags: , , , | No Comments »

In fact you go to a restaurant to enjoy a dinner because of the chef. But the uniqueness of a restaurant can be exponentiated with a unique floor that is perfectly composed in the restaurant and gives the guests a special “wow-effect”. Such a strategic interior investment is not only to feel comfortable it is also a floor that makes the restaurant special and promotes it in a unique way.

The same experience we have had in the hotel business. In the Austrian Alps there is a fantastic hotel with a black lighted purple Tiger Oak in the entrance area which is the classical example of  viral marketing. People walk by and are attracted by the fascinating and unbelievable style. Since the hotel has had this floor they haven’t had any empty rooms, all because of word-of-mouth.
“Actually you can use some of our products not only as unique floors but also as marketing communication tools,” says Harald Maier, CSO of mafi.

mafi Story:
A very neat little hotel in the Austrian Alps decided to lay half of their rooms with mafi floors. Additionally they equipped the entrance and public area with the mafi Tiger Oak to attract attention and make their guests feel special. One and a half years later the owner came back to mafi Flagship store. “It’s crazy but I feel like I have to invest in the other 50% of my rooms with mafi floors as well. My regular guests do not want to go into the rooms with the other floors. Once they enjoyed the warm and cosy feeling of the rooms with your floors, they didn’t want to relinquish this feeling any more. And guess what, I also have to admit that my restaurant guests are talking more about the floor than about the cuisine even though my chef is well known in our region. I have to admit that it was really worth investing in mafi floors. Especially because they are more expensive than other products on the market but are totally different. Finally I decided to also do the rest of my hotel with mafi floors because my customers forced me to.”

extract from the mafi reference-list:

Binz, Germany – Hotel Nixe / St. Moritz, Switzerland – Hotel Post /
Zürich, Switzerland – Hotel Glockenhof / London, UK – Gordon Ramsay /
Madrid, Spain – Hotel Wellington / Monte-Carlo, Monaco – Buddha Bar /
Monaco, Hermitage / Lofer, Austria – Confiserie Berger /


Architectural Digest Home Design Show

Posted: March 9th, 2010 | Author: koan | Filed under: exhibitions | Tags: , , | No Comments »

mafi USA is excited to be featured at the Architectural Digest Home Design Show , March 18-21 Pier 94 at 55th street New York City. This is the premier design show in New York . The show features the latests in home design trends and design seminars. mafi Natural Wood Floors will be showcased at the Culinary Pavilion complimneted by Poggenpohls unique and custom kitchen cabinetry. There will be cooking demonstrations & tastings by New Yorks top chef’s and restaurants.
We invite all professionals and homeowners to come and visit us and see how beautiful and unique mafi floors look in the best setting of a home “the kitchen” so please stop by have a taste of the finest food from New York and walk on art.

For more information of the show visit archdigesthomeshow
or to receive a free pass to the show please contact Tim Buckley @ 970 343 2133


mafi Oak in design Hotel Madlein in Ischgl / AUT

Posted: October 19th, 2009 | Author: koan | Filed under: hotels, references | Tags: , , , , | 1 Comment »

Artists and Designers equipped the design rooms and the superior design suits with the mafi Oak clear brushed white oil which matches the modern architecture perfectly and makes the fantastic view of the Tyrolean Alps even more enjoyable.

We think Hotel Madlein is a great reference. We really like the clean but modern interior design that makes Hotel Madlein so special.

Please follow the link for more information about the mafi Oak




mafi Oak Vulcano wide plank in one of Austrians most famous hotels – the White Horse Inn at the Lake Wolfgang

Posted: October 19th, 2009 | Author: koan | Filed under: hotels, references | Tags: , , , | No Comments »
We are very proud that the famous White Horse Hotel with a very interesting history used our mafi Oak Vulcano wide plank brushed natural oiled wooden floors for their unique and fashionable interior.
For more than 500 years the name “The White Horse Inn at Lake Wolfgang” has stood for comfort, hospitality an Austrian holiday charm. Now the Hotel is proving it’s uniqueness factor wiuth using mafi Vulcano floors for their rooms and hospitality areas.
Please follow the link for more information about the White Horse Inn
The mafi Oak Vulcano wide planks or other mafi wide plank floors are available up to a lenth of 5m and a with of 30cm.

Domino Larch Elements in the Post Haus St. Moritz

Posted: October 14th, 2009 | Author: koan | Filed under: references, restaurants | Tags: , , | No Comments »

mafi and Norman Foster used the mafi domino larch elements for the Post Haus Bar, Lounge and restaurant in St. Moritz / Switzerland. mafi again was used for high class interior design in high class gastronomy. Despite a fire in the Post Haus a small Area area is still used for cooking courses and small events.

For an impression have a closer look on the pictures.

mafi Domino floors are also available with Ash what makes the floor a unique part of interior design.